Our ETHOS
At WBNL Coaching, we see you—not just as a real estate professional but as a small business owner with boundless potential. We’re here to help you build a thriving real estate career while staying deeply connected to your life, your community, and your ultimate dreams. Our purpose is to empower you to align your business with your passions so you can achieve success your way.
WBNL stands for Wandering But Not Lost. We believe life is a journey filled with opportunities to explore, learn, and grow. Whether you're mastering new skills or reimagining your goals, every step forward expands your potential. But balance is key. All work and no play? Not here! We know the best ideas come when you’re recharged and refreshed.
Our philosophy is simple: discovery fuels innovation, focus drives achievement, and balance keeps the fire burning. Join our community of wanderers—we’ll make sure you’re always heading in the right direction, even as you explore new horizons.
Who We Are:
AUTHENTIC
Authenticity is at the heart of everything we do. As the business and life coaching branch of Wandering But Not Lost Enterprises, we are a team of heart-centered professionals who share a common purpose: empowering individuals like you to discover and reach your full potential.
Our mission is all about alignment—helping you connect your passion and purpose with the strategies and mindset that will guide you to success and prosperity. Together, we’ll craft a path that not only leads to professional achievement but also enriches your life in meaningful ways.
What We Know:
ALIGNMENT
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You’re at your best when your heart and mind work in harmony. This holds true in both your personal life and your business. When they fall out of sync, even the smallest misalignment can lead to dissatisfaction and frustration.
At WBNL Coaching, we believe there’s no room for negativity in a fulfilling life or thriving career. Our mission is to help you unlock the door to your future, creating a clear path to achieving your highest potential in a positive, purpose-driven space. Let’s align your vision with your actions and set you on a course for lasting success.
How We Do It:
UNDERSTANDING
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Success begins with awareness and alignment. At WBNL Coaching, we believe in meeting you where you are—listening deeply, understanding your journey, and empowering you to align your heart and mind with your professional aspirations.
We don’t prescribe a one-size-fits-all solution; instead, we listen intently to your unique story, challenges, and goals. By understanding where you stand in your business today, we help you uncover the best next step forward. With us, you won’t just feel guided—you’ll feel truly heard.
The TEAM
Jan O'Brien
As a real estate broker, coach, and industry leader with over 28 years of experience, I’ve learned that the key to lasting success isn’t just hard work—it’s mastering the foundational systems and daily activities that fuel a thriving career. I specialize in helping real estate professionals and business owners break through the obstacles that hold them back, particularly the fear and uncertainty that can stall progress.
By creating actionable programs and proven systems, I’ve empowered hundreds of top-producing agents, teams, and entrepreneurs to move past the overwhelm and build sustainable businesses. When fear is replaced with clarity and confidence, the sky truly is the limit. Let’s remove the roadblocks and unlock the potential that’s already within you.
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Matt Emerson
Life and business are about connection and growth. My philosophy is simple: seek the best in people, listen with intention, embrace inclusivity, find balance, and strive to make each day better than the last.
For 29 years, I’ve had the privilege of leading individuals, teams, and organizations toward success. Understanding what drives people—what truly motivates them—and helping them achieve personal goals while improving their quality of life is not just a skill I’ve honed; it’s a passion I wholeheartedly embrace.
I believe in the transformative power of taking charge of your own destiny. It’s the most liberating and empowering step you can take. So, whether you're charting new territory or navigating a familiar path, I’m here to guide and support you on your journey. Let’s make it happen—together!
