Unlock the Secrets of Selling New Homes: A Sneak Peek into Our Real Estate Sales Builder Course. Welcome to the latest episode of the WBNL Coaching podcast, where we dive into the art of selling new homes. Whether you're a seasoned real estate professional or just starting out, this episode is packed with insights and strategies to enhance your sales toolkit.
In This Episode:
The Pros of Selling New Homes: Discover why selling new homes is an opportunity not to be missed. From the simplicity of the sale to the allure of brand-new models, learn how these factors benefit both you and your buyers. Understand the unique advantages of new homes, including customization options, eco-friendly features, and builder warranties.
The Cons: While selling new homes comes with its perks, we also explore the challenges you might face, such as low inventory, higher prices per square foot, and the longer sales cycle. Get valuable tips on how to navigate these obstacles and still come out on top.
Top Tips for Adding New Construction to Your Residential Toolkit: Equip yourself with practical advice on how to effectively incorporate new construction sales into your business. Learn how to preview new home communities, build relationships with onsite sales agents, and the critical questions to ask to ensure you're fully informed.
Engaging with Buyers: Understand the importance of discussing new homes during the buyer consultation and how to position yourself as an indispensable asset to your clients in the new home buying process.
Marketing New Homes: Discover innovative strategies for lead generation, from leveraging social media and video tours to collaborating with builders for advertising opportunities.
Join us as we provide a sneak peek into Module 4, Lesson 9 of our Real Estate Sales Builder Course, "Selling New Homes." This episode is a goldmine of information, designed to help you expand your expertise and confidently guide your clients through the new home buying process. Don't miss out on these invaluable insights that could transform your approach to selling new homes and skyrocket your success in the real estate market.
May have low inventory or not much new construction in your area
It may be a higher price per sq ft than resale homes
Longer sales cycle
Not all builders pay a commission
The client may go to the new home site and register without you
All builders are not equal
Upgrades are not cheap!
Top Tips for Adding New Construction to Your Residential Toolkit
Preview new home communities. Know the inventory, builder incentives, standing inventory, and if the builder pays a commission. Get the builder brochures, sales material pricing sheets, etc., and assemble a New Builder folder or Binder for easy reference
Meet and build relationships with onsite sales agents
Questions to ask onsite sales agents:
What is the registration process?
Can you register a client online?
Do you have to take them to the community and register them in person?
How long is the registration good for?
Is the registration good for all communities by that builder?
What is the commission? Are you paid on base price?
Are there any special community fees or HOA fees?
Do you have any standing inventory/move-in ready or properties being built and available?
Are there any current buyer incentives? (Closing costs, upgrade credits)
What is a typical build and delivery timeframe?
Can you tell me more about what is included in the base price? Do you have a list of options and upgrades with pricing?
ALWAYS discuss new homes during the buyer consultation – "Have you considered new homes?"
Discuss why they need you as their agent – the onsite agent is representing the builder.
Advertise new homes for lead generation (Get permission of the builder – use New Home Source Professional listings)
Social media – Facebook and Instagram ads
Video tour of new homes - YouTube Channel
Interview onsite agents
Blog posts about new home community, builder spotlight
Real Estate Sales Builder Certification
This 4 Module 39 lesson certification course was created for brokers, team leaders, trainers, coaches, and mentors to fully understand and be able to deliver our Real Estate Sales Builder course to your agents.We look forward to working with you to customize the program to fit your needs while taking the burden of building and developing a training program off your back!
Welcome & Orientation
Getting the Most Out of the Course
RESB Certification Course Downloads
Real Estate Sales Builder Course Overview
Utilizing WBNL Coaching to Build the Foundation
Module 1: Setting Up Your Agent Training Program
Overview & Downloads
Training Delivery Methods & Schedule
Identify Your Trainer/Coach
How to Use the RESB Coach Manual
Recommended Supplemental Training
Managing Agent Overwhelm & Setting Priorities
Classroom & Group Management
Leverage the RESB Activity & Results Tracker
Accountability & Encouragement Ideas
Let’s Get to Work!
Module 2: Coaching Agents to Success
Overview & Downloads
What is Business Coaching?
Key Coaching Questions
Coaching Agents Using the 4 Personality Styles
Personal Development Resources
Let’s Get to Work!
Module 3: Promoting Your Agent Training Program
Overview & Downloads
RESBC Marketing Toolkit ~ featuring Canva
How to Personalize Your RESB Marketing Materials
Marketing to Your Agents
Leverage Your Training Program for Recruiting
Let’s Get to Work!
Module 4: Training Overview of all RESB Modules
Welcome & Course Overview
Module 1: The Fundamentals of Real Estate & Your Business Plan
Module 2: Build Your Database & Get Referrals
Module 3: Effective Open Houses
Module 4: Working with Buyers
Module 5: Personality, Communication Styles & The Sales Cycle
