Episode 178: Find Your Unique Selling Proposition

In Episode 178, Cosmo Morabbi joins Jan O’Brien again, and he shares his experience with getting into real estate, how COVID has changed the game and how you too can find your unique selling proposition.

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Key points of our discussion today:

Why do you need to define your USP?

• Differentiate yourself from other real estate agents
• Eliminate competition
• Attract and work with the clients YOU want
• Helps create consistent messaging
• The basis for building your brand
• Develop the Know, Like & Trust factor

Starting the process to fInding Your USP

• Do some self-reflection
• What are your core values?
• Your likes & dislikes
• What are you good at doing and really like to do?
• Your style
• Presentation

Crafting Your USP

• Ask yourself “What did I like” questions
• Past transactions
• Work history
• Hobbies
• Marketing & prospecting experiences
• What do you keep gravitating towards?
• What brings you joy?
• What do you do well?

Determine Your Audience

• Who is your ideal client?
• What are their concerns and needs?
• Opportunity to build a niche
• Can you be different?  You DO NOT necessarily have to be better
• Ask past clients, friends, and even family their impression of you

BRAND Matters

• It must match your USP
• The first and lasting impression
• Create and deliver expectations
• Perception is key

 Introducing...

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Real Estate Sales Builder contains 12 training modules designed for both new and newer agents as well as any agent who wants to master the core fundamentals of a successful real estate business. The primary goal of this program is to show you how to consistently build your pipeline to generate more buyer and seller transactions to reach your individual business and career goals.  

• Welcome & Course Overview
• Module 1: The Fundamentals of Real Estate & Your Business Plan
• Module 2: Build Your Database & Get Referrals
• Module 3: Effective Open Houses
• Module 4: Working with Buyers 
• Module 5: Personality & Communication Styles  
• Module 6: Working with Sellers
• Module 7: Listing Presentation & Marketing 
• Module 8: Farming Strategies
• Module 9: Social Media & Online Presence 
• Module 10: Online Lead Generation & Conversion 
• Module 11: Niche Marketing, BDA & Getting Client Reviews
• Module 12: Business & Financial Fundamentals

Real Estate Sales Builder has over 119 videos and nearly 100 downloads to help you build that strong foundation step by step!

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