In Episode 178, Cosmo Morabbi joins Jan O’Brien again, and he shares his experience with getting into real estate, how COVID has changed the game and how you too can find your unique selling proposition.
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Key points of our discussion today:
Why do you need to define your USP?
Differentiate yourself from other real estate agents
Attract and work with the clients YOU want
Helps create consistent messaging
The basis for building your brand
Develop the Know, Like & Trust factor
Starting the process to fInding Your USP
Do some self-reflection
What are your core values?
Your likes & dislikes
What are you good at doing and really like to do?
Crafting Your USP
Ask yourself “What did I like” questions
Marketing & prospecting experiences
What do you keep gravitating towards?
What brings you joy?
What do you do well?
Determine Your Audience
Who is your ideal client?
What are their concerns and needs?
Opportunity to build a niche
Can you be different? You DO NOT necessarily have to be better
Ask past clients, friends, and even family their impression of you
It must match your USP
The first and lasting impression
Create and deliver expectations
Perception is key
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Real Estate Sales Builder contains 12 training modules designed for both new and newer agents as well as any agent who wants to master the core fundamentals of a successful real estate business. The primary goal of this program is to show you how to consistently build your pipeline to generate more buyer and seller transactions to reach your individual business and career goals.
Welcome & Course Overview
Module 1: The Fundamentals of Real Estate & Your Business Plan