Episode 167: Re-engage w/ LinkedIn

business tips linkedin May 27, 2021

In Episode 167 of the Wandering But Not Lost Podcast, co-hosts, Jan O’Brien & Matt Emerson share 3 strategies to re-engage with LinkedIn for your real estate business!






Re-engage w/LinkedIn

Mentioned in this episode:

LinkedIn can be much more than a “set and forget it” platform for real estate professionals. 

1.  All-Star Profile - download our 11 Tips to an All-Star Profile guide

  • Contact Info complete!
  • Descriptive, keyword headline
  • Custom URL (use your name and lose the letters and numbers after it!)
  • Update your experience/company
  • Great summary about who you are, who you work with, and add contact info here also.

2.  Post engaging content

  • Posts
    • Keeping Current Matters auto-post blogs
    • Your Monthly market update
    • Create a poll
    • Ask questions - invite a conversation
      • Which kitchen, backyard, and/or floorplan is the best with photos
    • Create a list post and ask for feedback/recommendations
      • What I’ve read this year - what do you recommend?
      • Must watch series or movies on streaming services
    • LinkedIn stories on the mobile app only
  • Articles
    • Think blog posts
    • Add images, videos, and links
  • Videos
    • Go Live
    • Post videos not a link from YouTube or another source

3.  Daily 15-30 minutes

  • Check notifications - respond and comment (birthdays, job changes, responses to your posts)
  • Clean out your messages - respond as applicable
  • Make connections
    • Build an agent referral network
    • Your niche or specialty
    • Join/participate in relevant groups

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