Episode 166: Understanding the Real Estate Sales Funnel
May 21, 2021
In Episode 166 of the Wandering But Not Lost Podcast, co-hosts, Jan O’Brien & Matt Emerson took a typical sales funnel and turbocharged it to align more closely with your real estate business. Download the pdf and sit back as Jan walks you through Understanding the Real Estate Sales Funnel...
Understanding the Sales Funnel
Click HERE to download your Sales Funnel pdf
Top of the funnel (aka Know, Awareness, Why, Cold traffic)
WHY - choose you, your value proposition
Find your tribe, like attracts like
1-minute videos that unlock who you are as a person and a professional
Share stories and videos that reflect your values
Be transparent and authentic
Other social media platforms
Middle (aka Like, Consideration, How, Warm Leads)
HOW - your knowledge and expertise
Market updates, stats, and trends
Behind the scenes - at an inspection, walk-through, closing
Zillow, Realtor.com, etc.
Bottom (aka Trust, Conversion, What, Hot Leads)
WHAT - your calls to action & conversion conversations
Referrals - other agents, your SOI
This is your SOI/Past Clients that you continue to nurture via your client appreciation program to generate repeat and referral business
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