Episode 166: Understanding the Real Estate Sales Funnel

In Episode 166 of the Wandering But Not Lost Podcast, co-hosts, Jan O’Brien & Matt Emerson took a typical sales funnel and turbocharged it to align more closely with your real estate business.  Download the pdf and sit back as Jan walks you through Understanding the Real Estate Sales Funnel...






Understanding the Sales Funnel


Click HERE to download your Sales Funnel pdf



Top of the funnel (aka Know, Awareness, Why, Cold traffic)

  • WHY - choose you, your value proposition
    •  Find your tribe, like attracts like
    • 1-minute videos that unlock who you are as a person and a professional
    • Share stories and videos that reflect your values
    • Be transparent and authentic
  • Facebook/IG ads
  • Other social media platforms

Middle (aka Like, Consideration, How, Warm Leads)

  • HOW - your knowledge and expertise
    • Market updates, stats, and trends
    • Behind the scenes - at an inspection, walk-through, closing
  • Google ads
  • YouTube channel
  • Zillow, Realtor.com, etc.

Bottom (aka Trust, Conversion, What, Hot Leads)

  • WHAT - your calls to action & conversion conversations
    • Referrals - other agents, your SOI 
    • Relocation
    • Open Houses
    • Sign calls

Follow-up Funnel

This is your SOI/Past Clients that you continue to nurture via your client appreciation program to generate repeat and referral business

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