Episode 163: 5 Marketing Ideas for Your Niche
Apr 30, 2021
In Episode 163 of the Wandering But Not Lost Podcast, co-hosts, Jan O’Brien & Matt Emerson discuss how zeroing in on a niche farm can be an easier way of connecting with future clients because of the commonality that exists with your shared interests. We'll explore the wide variety of opportunities that are out there and just how you can connect. Let's go...
Recap: In Episode 161, we discussed Niche Farming Ideas
Property Type Specialty
Explore these questions first… then do your homework and come back and dive deeper...
What area/segment interests you the most?
What area are you already connected with? (Lifestyle, experiences, etc.)
Why do you want to specialize in this niche?
Here is an expanded list of NICHE ideas for you to ponder…
City / Township
Master Plan Community
High rise/ lofts
Lake, water-front, beach
Other lifestyle specialties for your market
Seniors/55+ active living
Real Estate Specialty Niche
Distressed properties (short sales/REO)
Hobbies, skills, interests
Outdoor recreation and activities
Exercise, fitness, wellness
5 Niche Marketing & Lead Gen Ideas
1. Get a designation, certification, or additional training on your niche
2. Build an agent network with others around the country who also specialize in your niche
Use the online agent rosters if you have a related designation
Leverage LinkedIn to find agents with your niche
Make a connection with them via a phone call
Send a monthly newsletter to this group about your market, niche info and call to action regarding paying a referral fee
Share your “what’s working for us” idea quarterly
3. Give your bio and online profiles a refresh – add info about your niche, why choose you, what’s in it for them
Social Media sites
Google My Business
Listing Portals – Zillow, Realtor.com, Homes.com
4. Ramp up your presence on Google!
Google My Business (Free) https://www.google.com/business/
Get more Google Reviews!
Google Service Ads (Paid) https://ads.google.com/local-services-ads
Advertise on Google with AdWords or display ads
5. Start a video show on YouTube or add a new playlist to your channel
Create monthly, bimonthly, or weekly videos
Do an evergreen series on your niche
Get video client testimonials
Repurpose your videos
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