Episode 163: 5 Marketing Ideas for Your Niche

In Episode 163 of the Wandering But Not Lost Podcast, co-hosts, Jan O’Brien & Matt Emerson discuss how zeroing in on a niche farm can be an easier way of connecting with future clients because of the commonality that exists with your shared interests.  We'll explore the wide variety of opportunities that are out there and just how you can connect.  Let's go...





Recap:  In Episode 161, we discussed Niche Farming Ideas


  1. Previous Career
  2. Surname Farm
  3. Hometown Farm
  4. Property Type Specialty
  5. Demographic
  6. Other Specialty

Explore these questions first… then do your homework and come back and dive deeper...

  1. What area/segment interests you the most?
  2. What area are you already connected with? (Lifestyle, experiences, etc.)
  3. Why do you want to specialize in this niche?

Here is an expanded list of NICHE ideas for you to ponder…

  • Geographic
    • City / Township
    • Master Plan Community
    • Neighborhood(s)
    • School district
    • Zip Code
    • Downtown
  • Property type
    • Condos/townhomes
    • Multi-generational, next-gen
    • High rise/ lofts
    • Golf course
    • Gated
    • Green
    • New construction
    • Lake, water-front, beach
    • Luxury
    • Second/vacation homes
    • Resort
    • Fixer-uppers
    • Farms, ranches
    • Historic homes
    • Other lifestyle specialties for your market
  • Demographic
    • Seniors/55+ active living
    • Military/veterans
    • First responders
    • Teachers
    • First-time homebuyers
    • Millennials
    • Generation X
    • Baby boomers
    • International buyers/sellers
    • Investors
    • Newlyweds
    • Relocations/transfers
  • Real Estate Specialty Niche
    • Probate
    • Divorce
    • Distressed properties (short sales/REO)
  • Hobbies, skills, interests
    • Professional sports
    • School sports
    • Pets
    • Gardening
    • Interior design/staging
    • Automobiles
    • Outdoor recreation and activities
    • Crafts
    • Books
    • Music
    • Hospitality industry
    • Exercise, fitness, wellness

5 Niche Marketing & Lead Gen Ideas

1.  Get a designation, certification, or additional training on your niche


2.  Build an agent network with others around the country who also specialize in your niche

  • Use the online agent rosters if you have a related designation
  • Leverage LinkedIn to find agents with your niche
  • Make a connection with them via a phone call
  • Send a monthly newsletter to this group about your market, niche info and call to action regarding paying a referral fee
  • Share your “what’s working for us” idea quarterly 

3.  Give your bio and online profiles a refresh – add info about your niche, why choose you, what’s in it for them

  • Website
  • LinkedIn
  • Social Media sites
  • YouTube
  • Google My Business
  • Yelp
  • Listing Portals – Zillow, Realtor.com, Homes.com

4.  Ramp up your presence on Google!

  • Google My Business (Free) https://www.google.com/business/
  • Get more Google Reviews!
  • Google Service Ads (Paid) https://ads.google.com/local-services-ads
  • Advertise on Google with AdWords or display ads

5.  Start a video show on YouTube or add a new playlist to your channel

  • Create monthly, bimonthly, or weekly videos
  • Do an evergreen series on your niche
  • Get video client testimonials
  • Repurpose your videos
  • Your blog
  • Facebook
  • Instagram
  • LinkedIn




Like what you heard today?  We'd love to hear from you.  Please take a few minutes and write us a review...


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