Episode 161: 6 Niche Farming Ideas

business tips farming Apr 16, 2021

6 Niche Farming Ideas

In Episode 161 of the Wandering But Not Lost Podcast, co-hosts, Jan O’Brien & Matt Emerson take you through half a dozen targeted prospecting ideas that may pique your interest and expand your sphere of influence.  Let's go farm...






1 ~ Previous Career

  • What did you do prior to real estate? 
  • Do you have a list of contacts to add to your SOI and CRM?
  • Join related Facebook or Linkedin Group(s)

2 ~ Surname Farm

  • Farm all of the homeowners who have the same last name as you - all spelling variations
  • Send an Intro letter and have fun with the same last name. 

3 ~ Hometown Farm

  • Originally from somewhere else?
  • Get a list of homeowners with mailing addresses from that same city or state
  • Consistently farm this list with your connection plan

4 ~ Property Type Specialty 

  • Condos / High Rise 
  • Golf Course
  • Luxury 
  • Resort, Second Homes
  • International

5 ~ Demographic 

  • Investors
  • Seniors / 55+
  • Military / Veterans
  • First Time Homebuyers
  • Millennials

6 ~ Other Specialty

  • Probate
  • Divorce 
  • Short Sales 
  • REO / HUD Homes / VA-Owned

Get a certification or designation for specialty!

Data Sources

Through your MLS:

  • Realist
  • Remine

Paid Services:

Ivy Data https://www.getivydata.com/ 

Cole Information https://www.coleinformation.com/ 

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