Episode 251: ASK 5! Mash-Up ~ Top Tactics for Generating New Business!

In Episode 251, co-hosts Matt Emerson & Jan O'Brien present an ASK 5! Mash-Up!  Question 2 was, "Share Your Top Tactics for Generating New Business."  Let's see what our Season 1 guests had to say about that...



 Click HERE and go to our ASK 5! playlist on YouTube to view all of our Season 1 interviews!

  • Licensed Realtor for 30 years
  • Team Leader- King Home Team with Real Broker
  • Coach, Trainer, Agent Attraction
  • Buffini Trained
  • Sold over 2,800 homes in her career
  • Consistently produces between 30-40 million in volume in the San Diego market
  • Held leadership positions with large real estate companies
  • Co-Founder of The Brand Realty with Real - Built from 1-80 agents top performing team
    in San Diego
  • Founder of All Set Escrow
  • Lives in North County San Diego
  • She is married and has an amazing daughter

Click HERE to learn about her team, training, masterminds, & more

Cell:  760-445-1702

email: [email protected]

Linkedin:  linkedin.com/in/thekingofrealestate

Lodi is a Realtor, Broker, Team Leader, and mom. She has always been a mentor and perfected her craft as a high school math teacher, and though rewarding, she found that real estate gives her the flexibility and freedom to spend more time with her three amazing boys.   

When WBNL Coaching partnered with Youssef Genid, broker-owner of Realty ONE Group | New Jersey, to create a training program focused on building a solid foundation for agents of all skill levels - Real Estate Sales Builder was born.  Lodi is the trainer, mentor, and coach for the Realty ONE Group | New Jersey offices and conducts live training and coaching throughout the year. She includes her experience and local knowledge in the Real Estate Sales Builder program—a win for everyone involved.

"I love being a mentor for all new agents. It gets me excited to see them motivated and eager to learn.  Real Estate has become my passion, not just a business.  It is a lot of work, time, and effort, but I wouldn't do anything else.

If you are interested in learning more, have a referral, or want to learn more about Realty ONE Group | New Jersey, you can contact Lodi directly...

Cell:  201.744.0281

email:[email protected]



Kathryn has been a Nevada licensed broker for over 20 years, successfully working in all areas of real estate, including residential, commercial, foreclosures (REO), and short sales. She has been an award-winning individual real estate agent and commercial real estate firm owner. As a Corporate Broker, she built and managed the #1 Top Producing office in Nevada with over 400 agents. She then became National Vice President of Broker Support, helping brokers/owners nationwide in building s successful offices. She is an expert in marketing and negotiating all aspects of real estate. She has served as Director, Treasurer, and Vice President of the Greater Las Vegas Board of Realtors 2015. The Nevada Supreme Court has appointed Kathryn to the Nevada Mediation Program Advisory Committee for the 2015-2016 term and has also been appointed to the Nevada Real Estate Division Advisory Committee. 

More: https://www.linkedin.com/in/kathrynbovard/

With more than 30 years of coaching, training, and motivating agents, Fred knows what it takes to succeed in Real Estate and has repeatedly proven it. Fred's true passion is inspiring success and helping new and experienced agents build their book of business and, ultimately, their sales volume up to $20 – $50 million annually.

Fred has a knack for identifying an agent's strengths and helping them build on those strengths while at the same time helping them to eliminate or delegate their weaknesses. His well-established and successful office is home to the area's most productive agents.

Through interactive sales meetings,' Mastermind' groups, training workshops, and one-on-one coaching, Fred works shoulder to shoulder tactically on a street level with his agents to help them dominate their market area. Fred's great sense of humor, insight, and genuine concern for his agents, fosters a unique culture of sharing that permeates his office that so many top producers call home!

Fred also helps agents balance their personal and professional lives to enjoy success. Says Fred, "Real estate is only the means to allow you to live the lifestyle you dream of living.' Some of Fred's agents take as many as six vacations annually and still maintain their top producer status. Fred enjoys international travel, hiking, kayaking, working out, and playing drums.

Fred's 30-year industry background includes Top Producer "Hall of Fame' sales associate status, opening and building a highly successful sales office, and his experience as Senior Vice President of Sales for the largest independent real estate firm in Southern California. In summary, he has knowledge and expertise rarely found in the real estate industry.

If you'd like to contact Fred to learn more about First Team Real Estate and the Rossmoor office, you can reach him via email at [email protected]

More: https://www.linkedin.com/in/frednassab/

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In 1999, I was fortunate enough to have the opportunity to move to Las Vegas from Vancouver, Canada, with the Internet company I worked for. After the DotCom bubble burst, I spent the following six years with Gap working up from a Sales Associate to General Manager of the Summerlin location. After being in the real estate industry for a few years, my wife, Sara, took an 11-year break and worked at Starbucks Coffee. In 2008, her passion for helping people and love of Las Vegas drove her back to real estate. Shortly after, I joined her in the fall of 2009 as her referral workload became too much for one person to handle.

Since then, we have become a solid real estate team focused on building lasting relationships and a reputation for service. Outside the office, Sara and I volunteer at the Crossing Church when not shuttling our two children to dance and hockey. We love to travel and learn about different cultures through food and drink.

If you'd like to contact Azom, you can reach him via email at [email protected] or 702-569-9353.


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Dave was born and raised on Long Island in Medford, NY, where he excelled in academics and sports. Dave chose to go to college at UNLV and moved to Las Vegas in 1995. Upon obtaining his degree in education and kinesiology, he briefly taught in the Clark County School District. While in college in 2000, Dave, at his father's urging, got his real estate license as a supplement to teaching.

In 2002, Dave decided to learn the mortgage business. He worked first on the retail side for Bank of America Home Loans and then at a brokerage called Southern Fidelity Mortgage. At the same time, he also practiced real estate for Realty Executives. In 2006, he transferred over exclusively to real estate because of his success on that side of the business. In 2008, Dave became an Assistant Broker to his father, Dave Sr., due to the rapid growth he created at Realty ONE Group. This led to Dave opening a new branch for Realty ONE Group in Southwest Las Vegas, growing from scratch to over 200 agents in less than 18 months. Dave also had the distinction of having the most profitable branch per agent while at Realty ONE Group. In 2012 he and his father decided to build on their own vision and open Urban Nest Realty. Dave was honored as one of the Top 40 Under 40 for Vegas INC Magazine in 2016. Dave has also been very active in Las Vegas Realtors (LVR) and was the President of LVR in 2017. In 2018 he was inducted into the LVR Hall of Fame.

His journey at Urban Nest Realty inspired Dave to become the Owner/Founder of Infinite Path, with a focus on life coaching, cultivating mindsets, and consulting. Dave's passion for teaching inspires and leaves you in a better place than he found you. His mindset drives him to want to see others around him succeed.

Learn more:

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Youssef Genid has over 25 years of experience in the Real Estate Industry, including business owner, property manager, real estate instructor, and franchise sales.

Youssef started his career as a real estate agent in 1997, quickly becoming a top producer. He then became a broker and successfully owned and operated three REMAX offices for more than 18 years.

In 2015, Youssef was given the opportunity to launch and develop the Realty One Group brand in the state of New Jersey. As Regional Director for Realty One Group New Jersey, Youssef is tasked with strategically growing the brand by helping increase its agents' and brokers' productivity and profitability while increasing influence in the industry. Realty One Group New Jersey is uniquely positioned to provide its real estate professionals with top-notch technology, tools, marketing services, and full staff support.

Learn more:

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After reaching the top 1% of agents worldwide and the RE/MAX Hall of Fame, Mark Hughes spent his 40s leading two of the West Coast's largest brokerages and a successful industry startup to sale. 

Mark is a former Sotheby's International Realty affiliate owner and managing broker. He was a Windermere Real Estate Services President, overseeing operations and managing development, service activities, and growth throughout Southern California. Before that, he was the Chief Operating Officer of First Team Real Estate, California's largest Independent real estate company. Mark then grew Newport Beach startup Nook Real Estate until its sale to Compass in 2020. 

Mark is now a managing broker for Seven Gables Real Estate along the Huntington and Long Beach Coastal areas. Seven Gables offers full-service, in-house marketing studios, elite property management, and hands-on leadership staff that provide top-tier training and mentoring.

Mark has accumulated comprehensive real estate sales and marketing success for over three decades with a track record of delivering multi-million dollar results. He is the author of the popular industry book and workshop series: Branded Agent.

Mark is an accomplished real estate speaker, media talent, and former HGTV National Open House host. He is a skilled sales strategist with a keen understanding of branding and marketing techniques that attract real buyers and accelerate sales. He is adept at leveraging his analytical and industry talents to develop and execute tactical plans that deliver unparalleled competitive performance, increased customers, and international asset awareness. Mark maintains a strong industry voice, remains an industry innovator, and is best known for his engaging drive and tenacity. Mark holds multiple state broker licenses and a BA from the University of Virginia. He is a proud dad to Dean and Katherine, both working in LA, and a grateful husband of 28 years to Judy Hughes.

Learn more:

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Jenny started in the real estate industry 30 years ago by selling real estate software and later transitioned into selling real estate before starting an independent brokerage.  She is, hands-down, one of the best broker/owners out there and is committed to the support and growth of her agents and proves this daily.  Of the recent conversation to ReMax Proper, Jenny said, "This conversion has virtually all positive effects for our agents.  They get to be a part of a big-name brand with international reach; they get top-notch tools and a value proposition that is unmatched by other major brands.  On top of all that, they get to be on a global team with over 140,000 members that can support each other in their growth needs.  We are putting our agents in the best possible position to take their business to the next level!" She tells it like it is, which is just one of the many reasons we love chatting with Jenny!

Learn more:

More on More about ReMax Proper 

Bob is an experienced and seasoned Real Estate professional.  He has over 30 years of experience in Residential Real Estate and Commercial Real Estate experience as well.  Bob started his career with a small boutique firm in Chicago while teaching and coaching football at Lane Tech H.S. in Chicago with his father, Sam, a very successful Hall of Fame Coach. Bob left teaching in 1985 to focus on a career in Real Estate while continuing to coach football. 

Bob's sales career took off immediately, and he was quickly elevated to sales manager, then General Sales Manager for a more prominent firm.  From there, he took his family to Northern California, where Bob began his executive career as the SVP for Coldwell Banker Northern California.  In 2005 Bob was promoted to President & COO for Coldwell Banker.

Bob's company grew from 8 offices and 200 agents to 26 offices and over 1400 agents during his tenure.

In August 2014, Bob relocated to Denver, Colorado, to partner in opening Realty ONE Group Premier in Lone Tree.  Realty ONE Group Premier quickly established itself as the fastest growing Independent Brokerage in the Denver Metro.  In May 2017, the partners agreed to sign a ten-year extension with Realty ONE Group for the exclusive rights for the entire state of Colorado.  The plan is to expand their brokerage along with 
creating franchise opportunities strategically with quality broker owner/operators.

Bob has been involved in several charitable organizations such as SECOR, Habitat for Humanity, Toys for Tots, One Warm Coat, and Gaucher's Research, as well as volunteering to coach youth football and basketball in his hometown of ElDorado Hills, Ca.

Learn more:

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Chance is the Broker/Owner of CB&A, Realtors, a residential real estate firm with offices in Houston and Austin, Texas.  During his real estate career, he has been fortunate to work with outstanding clients, agents, builders, and service providers.

Chance's goal as a Texas Real Estate Broker is to serve real estate agents by fostering a culture of production, education, and professionalism.  His mission is to help people find their way home, whether that is an agent looking for a new business home, a client starting the next chapter of their life, or someone in the community needing help.

Chance is truly honored to serve the Texas Realtor community however he can and, in doing so, raise the level of service that homeowners and home buyers expect.  He believes that by giving back to the real estate community, agents actually get much more in return and that, together, we are creating a secure future for agents and homeowners alike.

Chance is always available to support Texas Realtors and their growth on a personal and professional level. 

2017 HAR Realtor of the Year

Learn more:

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Born and raised in the mountains of North Carolina by a family which included a very successful real estate mother, Barry Aldridge finally decided to follow in her footsteps and is now a 16-year veteran REALTOR who has helped hundreds of families achieve their dream of home ownership!  In addition to building his new franchise Realty ONE Group Select, Barry is a fully licensed NC real estate broker who started his real estate career and honed his craft in the mountains of NC working for RE/MAX Keller Williams and other private firms as well as one other firm he owned.  In the past, he has served as a board member and President-Elect of the local Board of REALTORS and served as Broker In Charge (BIC) for two different real estate offices.

Barry's strongest traits and talents revolve around people understanding and knowing how to manage them and encouraging them to achieve great things. Barry's sincere desire to help others is what he will tell you is his secret to success!  He says to almost everyone he can, "If you help enough people reach their goals, you will succeed in life period."

Barry has a lovely wife, Dawn, four daughters, Riley, Payton, Bailey, Reagan, and a stepdaughter, Megan!  He has been singing since he was born, according to those who have known him that long and is an active participant in Community Theater productions, especially musicals!  He has appeared in many productions such as The King and I, A Funny Thing Happened On The Way To The Forum, Camelot, Oliver, and his crowning achievement was when he was cast as Jean Valjean in Les Miserables.

Learn more:

More about Realty ONE Group | Select


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