Episode 171: Boost Your Local Authority with Google
In Episode 171 of the Wandering But Not Lost Podcast, co-hosts, Jan O’Brien & Matt Emerson explore 4 ways for you to gain exposure and ranking on Google My Business
Boost Your Local Authority with Google
1. Google My Business Profile
Google My Business (formerly known as Google Local and Google Places) is the platform that powers Google's business listings and that gives your business the opportunity to show up in search engine results.
Does Your Business Show Up On Google Maps already?
Check here: https://www.google.com/business
If not, just start the process and get it done!
1. You need a Google Account
https://www.google.com/intl/en/about/products
2. Go to this link to start the process:
https://www.google.com/business/go/businessprofile/
- Enter Your Business Name (Start with your name then company)
- Select a business category by typing in a few words and choosing an existing category. You must choose from one of the categories – you can’t create your own.
- Select your service area
- Enter all your business info, physical address
3. Verification Process – You will have to verify your business location generally by Mail. Google will send you a postcard to the business address within 1-2 weeks. Enter the Pin Code found on that postcard in your business listing to complete the verification process.
Most local businesses verify by mail. However, some businesses, like service area businesses, have other options like verification by email, phone, or Search Console.
Learn more about the verification process: https://support.google.com/business/answer/7107242
- Add photos, links to blog posts, news, events like Open Houses
- Add Products - Your Listings
- GET CLIENT REVIEWS on your GMB Profile
- Send your review link to anyone and everyone you have worked with in the past - even if it did not result in a listing or sale. Call or text them first and ask them if they will support you with a 5-stars and a written review
- Already have reviews on Zillow, Facebook, or other places? Copy and paste the review and send it to the client and ask them to post it on Google for you
- Google Service Ads
- Create your GMP profile and get reviews first
- Then start the process to get verified & screened by Google
- Set your per lead cost or monthly budget
- https://ads.google.com/local-services-ads
- Become a Google Local Guide
- Give reviews
- Add photos
- Add your voice to the local community
- Connect & support local businesses, places, parks, recreation
- https://www.localguidesconnect.com/
