Episode 152: 2021 Video Marketing Trends

In Episode 152 of the Wandering But Not Lost Podcast, co-hosts, Jan O’Brien & Matt Emerson take a look at the 2021 video marketing trends.  The pandemic has changed the way we all work, live and play and we'll talk about what's hot and where you need to be as you continue to build your online presence.



 Let's jump into the trends and how you can use them in your real estate business...


Currently, the top video trends include: 

  • Explainer videos, (72 percent) of marketers create
    • How to use your IDX website or Mobile App
  • Presentation videos (49 percent)
    • Pre-listing, marketing, buyer presentations
  • Testimonial videos (48 percent)
    • Client experience - Sellers and Buyers 
  • Sales videos and video ads (42 percent each)
    • Your services, Listing walk-throughs, New Homes

Instagram Reels / Tik Tok popularity soared in 2021

Rumors for IG Reels...include possible monetization opportunities for content creators, enhanced video editing tools, an improved look, and the ability to sell products and services directly on Reels. 

To win at video marketing in 2021, short-form, fast-paced, and energetic videos are certainly among the most popular video marketing trends to focus on when planning your 2021 marketing campaign.

Power of client video testimonials and online reviews

It’s time to embrace creating “YOUR REAL ESTATE SHOW”

  • Facebook Live streams
  • Facebook Playlists
  • YouTube Channel

Think Evergreen content:

  • How to Buy a Home in “X town” Series
  • Listing & Marketing Your Home To Sell

Real Estate Investing

Are you a master of running a Zoom or Google Meeting?





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