Episode 304: 3 Reasons Business People Fail with Video Shorts
🎥✨ Jump into the world of video marketing with our latest podcast episode: "3 Reasons Business People Fail with Video Shorts" 🚀. Discover the common pitfalls that discourage entrepreneurs and content creators from leveraging the power of video shorts. From the paralyzing fear factor 🙈, lacking a solid content plan 📅, to the struggle with inconsistent posting 🕒, we've got you covered!
Learn actionable strategies to overcome these challenges, such as setting clear intentions, outsourcing technical tasks, and embracing a consistent content creation schedule. Whether you're camera shy, struggling to plan your content, or finding it hard to post regularly, this episode is your roadmap to success 🌟.
🔑 Your Action Plan: Embrace video content creation with open arms, start recording with just your smartphone 📱, and focus on mastering the art of video shorts. Remember, perfection comes with practice and consistency.
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3 Reasons Business People Fail with Video Shorts
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Fear factor
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No content plan
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Inconsistent posting
Fear Factor
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A common issue for many people - limiting beliefs:
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I don’t like how I look or sound on video
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I am not good at video
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It’s too difficult to learn - it’s too technical for me
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Solutions
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Set the intention that you will learn how to make videos and even edit and post them
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Outsource (hire someone) the technical part (filming you, editing, posting, etc.)
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Don’t outsource the actual creation of the content! This needs to be you speaking, sharing, and providing valuable content
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Your goal is to connect with qualified clients who will get to know, like, and trust you through your video content.
No Content Plan
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Decide on Your Content Pillars
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New Builds and Resale Home tours (get listing agent permission)
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Neighborhoods/communities
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Day in the life / behind the scenes
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Your passions/hobbies
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Things to do in your area
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Market updates
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Educational content - how to buy and sell real estate, investing, financing, types of properties
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You could decide to post specific / theme content on certain days
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Weekly
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Plan your content, use a content calendar or document with titles and topics
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Write out your scripts - ChatGPT is a great assistant!
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We use Google Drive - it is easy to pull up the script in the field/on-location
Inconsistent Posting
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2-3 videos posted 5 days per week is key!
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Must schedule content creation on your calendar
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Work it into your weekly schedule. For example, you are showing homes to buyers on Friday. What content can you film (B roll for a planned video, New Home tour, etc) before or after your showings?
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Mindset: Always look for opportunities to grab a video that you can turn into a video short later!
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Batching content. Block out a half day or two to record several videos. Edit them, save them as drafts on your selected platform(s), and post them later or on an upcoming day.
Your Action Plan
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Decide if video content creation is for you. You must love it and always commit to learning and improving with it. If it’s not, no worries! Create your consistent action plan for your lead-chosen generation pillar(s)
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Just start recording videos with your smartphone! Even if you don’t post them. Practice and doing it is the only way to mastery
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Start with simple videos: talking heads, home tours, market updates, and things to do in your city and area. Don’t worry about fancy editing, B-rolls, etc., right now.
In our next Podcast, we will cover the how-ts of recording, the essential equipment needed for great video, and editing and posting.
