In episode 291 of the WBNL Podcast, we delve into the critical components that make a real estate training program not just good, but great. Whether you're a broker, team leader, or a new agent eager to succeed in the competitive real estate market, this episode is packed with invaluable insights.
We cover everything from the fundamental topics every new agent needs to master, such as real estate practices, sales techniques, marketing, technology, financial skills, and professional ethics, to the most effective ways to deliver this knowledge. Discover the power of live classes, online courses, mentoring, role-playing, and more to build a solid foundation for a successful real estate career.
Our foundational course, the Real Estate Sales Builder, is also highlighted, offering a glimpse into its structure with 12 comprehensive modules, video lessons, supporting documents, and practical tools like the Goals & Activity Tracker spreadsheet.
Join us as we outline how to create a dynamic, adaptable, and practical training program that prepares new agents for success, ensuring they're well-equipped to navigate the ever-changing real estate landscape.
For more information on our Real Estate Sales Builder course and RESB Certification course, visit our YouTube Channel Playlist
A successful real estate agent training program should be comprehensive and practical, focusing on the essential skills and knowledge new agents need to succeed in the competitive real estate market.
Here’s an outline of primary topics to include, effective delivery methods, and additional components to consider for an effective training program:
Primary Topics
Real Estate Fundamentals and Practices
Understanding real estate laws and regulations
Contracts and disclosures for both a buyer and seller transaction
Local market analysis and trends
Sales Techniques and Client Management
Lead generation and prospecting strategies
Relationship-building and networking skills
Negotiation techniques and closing deals
Customer service and client retention
Marketing and Branding
Developing a personal brand and online presence
Effective use of social media and digital marketing
Creating marketing materials and listing presentations
Technology in Real Estate
Utilizing real estate software (CRMs, MLS tools)
Virtual tours and digital staging tools
Mobile and cloud technologies for efficiency
Financial Skills
Understanding financing options, mortgages, and loans
Analyzing investment opportunities
Tax implications related to real estate transactions
Ethics and Professional Conduct
Adhering to the REALTOR® Code of Ethics
Fair housing laws and equal service provisions
Conflict resolution and ethical dilemmas
Effective Delivery Methods
Live Training Classes & Workshops
Interactive sessions focusing on practical skills and knowledge
Guest speakers and industry experts for specialized topics
Online Courses and Webinars
Flexible learning options for theory-based topics
Recorded sessions for revisiting complex subjects
Mentoring and Shadowing
Pairing new agents with experienced mentors
Real-life observation and participation in meetings and negotiations
Role-playing and Simulations
Practice sessions for negotiations, client interactions, and problem-solving
Scenario-based learning to handle various real estate challenges
Hands-on Practical Experience
Participation in open houses and property showings
Assisting with real estate listings and marketing campaigns
Additional Components
Tracking Activities and Results
Feedback and Evaluation
Regular feedback sessions to evaluate progress and address challenges
Adjustments to training based on agent performance and feedback
Continuing Education
Updates on real estate laws, technology, and market trends
Encouraging professional development through additional certifications
Support Resources
Access to legal and professional advice
Resources for stress management and work-life balance (We've got you covered with our Align, Connect, Prosper Online Course)
Turn-Key Solution: Real Estate Sales Builder
This is WBNL Coaching’s foundational real estate sales course. The program contains 12 training modules designed for new and newer agents and agents who want to master the core fundamentals of a successful real estate business. Each Module comprises a series of video lessons that average between 8-12 minutes and supporting document downloads. We conclude every module with actionable steps to take and a “Let’s Get to Work” Checklist. We have also created a Goals & Activity Tracker spreadsheet to let you set goals for the program and track your activity, progress, listings, and sales results. Here are the Module topics:
Welcome & Course Overview
Module 1: The Fundamentals of Real Estate & Your Business Plan
Module 2: Build Your Database & Get Referrals
Module 3: Effective Open Houses
Module 4: Working with Buyers
Module 5: Personality & Communication Styles
Module 6: Working with Sellers
Module 7: Listing Presentation & Marketing
Module 8: Farming Strategies
Module 9: Social Media & Online Presence
Module 10: Online Lead Generation & Conversion
Module 11: Niche Marketing, BDA & Getting Client Reviews
Module 12: Business & Financial Fundamentals
Real Estate Sales Builder has over 119 videos and nearly 100 downloads to help you build that strong foundation step by step!
To learn more about Real Estate Sales Builder, visit our YouTube Channel.
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