Episode 395: Clarity, Trends & Market Mastery: Preparing Your Real Estate Business for 2026
Preparing for 2026? In this episode, Jan O’Brien and Matt Emerson break down the clarity, trends, and market insights every real estate agent, team leader, and broker needs to confidently plan for the new year.
You’ll learn how to pause and reflect before planning, what national economic forces actually matter, why local market expertise is your biggest advantage, and how to position yourself as the trusted advisor your clients need right now.
In This Episode You’ll Learn:
1. Why You Must Pause Before You Plan 2026
Reflective questions that reveal where you grew, where you stalled, and where the real opportunities are heading into the new year.
2. National Trends Every Agent Should Understand
Inflation, the job market, consumer confidence, the Fed, and why mortgage rates move BEFORE announcements.
3. The Real Competitive Advantage: Local Market Mastery
The key data points every agent should track weekly or monthly — and why national headlines rarely reflect your actual market.
4. Consumer Psychology Going Into 2026
Your clients are informed and misinformed. Learn how to become the calm interpreter and guide they trust.
5. The Year-End Market Check-In
How to analyze trends, spot early signals, and turn local data into powerful conversations and content.
6. Why 2026 Will Require Leaders Who Can Pivot
Your ability to adapt — in messaging, lead sources, systems, skills — will define your success next year.
7. How to Attract Clients Who Are Ready, Willing & Able
Why clarity, consistency, and confidence will bring your ideal clients directly to you in 2026.
Ready to Build Your 2026 Plan?
Check out our business planning tools, Real Estate Team Builder course, and Operations Manual training at WBNLCoaching.com.
Resources & Links:
- Contact Us for a FREE initial coaching session. Let's chat about how you can increase your income!
- Free WBNL Resources
- Mortgage News Daily
And check out our Clarity Series:
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Learn more and enroll today: https://www.wbnlcoaching.com/offers/gYRTUBia/checkout
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