THIS TRAINING WILL CHANGE THE WAY YOU DO REAL ESTATE - FOREVER!
You're invited to join our training program that is designed to generate consistent transactions while learning all the fundamentals for a successful real estate business. Get actionable strategies for the core real estate systems.
Module 1: Tools for Success & Your Business Plan
- Getting organized & time management strategies
- Your daily disciplines for short and long-term success
- Key tools & systems for a profitable real estate business
- The four core principles for real estate success
- Learning the company and local association/MLS tools and software
- Know the inventory & local market
- Your business plan, closing goals & action plan
Module 2: Building Your Database & Referrals
- Fundamentals of growing & cultivating your database
- Creating your sphere of influence list
- Best practices with your CRM
- Initial connections with your SOI list
- Creating a local monthly newsletter
- Key ongoing connections with your database
- Asking for referrals - scripts & dialogues
- Building your Client Appreciation Program
Module 3: Effective Open Houses (Live & Virtual)
- Choosing and preparing for an open house
- Create your open house kit
- Checklist for before, during, and after an open house
- Tools to use at the open
- Scripts & dialogues
- How to conduct a virtual open house
- Post open-house follow-up campaign
Module 4: Working with Buyers A to Z
- Buyer sales cycle
- Buyer qualify & consultation
- Leverage your team of professionals - lender, closing, inspectors...
- Art of showing homes
- Buyer objection handling (scripts & role play)
- Keys to the offer & negotiations
- Tips on closing the sale
- The buyer Before, During & After checklist
- How to provide a 5-star consumer experience
Module 5: Personality Styles, Communication & The Sales Cycle
- The four personality styles
- Three ways people communicate
- The DISC profile
- How to work with the four personality styles
- Neuro-linguistic programming (NLP) basics in sales
- The sales cycle
Module 6: Finding & Working with Sellers
- Strategies to attract sellers
- Qualifying the seller (questions, scripts, dialogues)
- Tips on preparing the CMA
- Preparing your listing paperwork - digital signatures
Module 7: Listing Presentation & Marketing the Listing
- Listing presentation & marketing fundamentals
- Three P’s of the Listing Presentation
- The pre-listing approach & packet
- Tips on presenting and closing for the Listing
- The Seller Before, During & After Checklist
Module 8: Geographic and Other Farming Strategies
- How to effectively farm a neighborhood(s)
- Discovering your niche(s) and marketing strategies
- Hometown farm
- Surname farm
- Networking
Module 9: Social Media & Online Presence for Real Estate
- Setting your goals for Social Media Marketing
- Key social media sites to use
- Setting up free profiles on the top real estate platforms
- Tips on writing your bio
- Building a consistent brand across all platforms
- Learning to love and leverage video!
Module 10: Online Lead Generation & Conversion Fundamentals
- How to use the CINC website to generate buyer leads
- Facebook & Instagram ads made simple
- Seller online lead generation ideas (Landing pages)
- Strategies & scripts that work for lead follow-up, nurturing and conversion
- Customize your BUYER lead campaign in the CRM
- Customize your SELLER lead campaign in the CRM
Module 11: After-Sale Campaigns & Getting Client Reviews
- Creating your After (post-closing) buyer campaign in your CRM
- Creating your After the closing seller campaign in your CRM
- Revisiting your Client Appreciation Program
- The client review request system and campaign
- Handling negative comments and reviews
Module 12: Running Your Business as a Real Business
- Core real estate systems
- Business plan revisit - quarterly reviews
- Tracking production
- Action plan & daily disciplines refinement
- Know your Financials (budgets, income & expense report)
- Quarterly taxes
- Should you incorporate your business in your business
What you will receive:
- Live Training & Coaching sessions for 12 consecutive weeks from real estate coach & industry veteran, Jan O’Brien
- Access to the video replays
- Download all the workbooks, support materials, forms, scripts, campaigns and
- Action plan checklists for each Training Module
- Mentor support and accountability at the branch office level
LEARN MORE ABOUT WBNL COACHING